Why Your Emails Are Going to Spam (And How to Fix It).
You spent hours crafting the perfect proposal. You hit "Send" and wait. One day passes. Then two. No reply.
Did the client ignore you? Or did your email land straight in their Spam Folder?
For freelancers and cold email marketers, email deliverability is the difference between closing a deal and being invisible. The good news is that "Spam" isn't a mystery—it's usually a technical issue with your DNS Records.
Here is how to check if your domain is healthy using
1. Your MX Records Might Be Misconfigured
MX (Mail Exchange) records are the GPS of the email world. They tell the internet where to deliver your emails. If these records are missing or pointing to the wrong server, your emails might bounce or be flagged as suspicious by Google and Outlook.
How to check:
- Go to the
https://findinfo.io/tool/dns-lookup" DNS Record Lookup Tool. - Enter your own domain name (e.g.,
yourportfolio.com). - Look for the MX section. You should see records pointing to your email provider (like Gmail, Outlook, or Zoho). If it shows "No Records Found," your email setup is broken.
2. Your Domain Might Be Too New
Spammers often register a new domain, blast out millions of emails, and delete the domain 24 hours later. Because of this, spam filters do not trust "baby" domains.
If you just bought your domain yesterday, avoid sending 500 emails today. You need to "warm up" your domain first. You can check exactly when your domain was registered using our
3. Missing "Trust Signals" (SPF, DKIM, DMARC)
This sounds technical, but it is simple. These are three special text records you add to your DNS to prove "I am who I say I am."
- SPF: A list of IP addresses allowed to send email for you.
- DKIM: A digital signature attached to your email.
- DMARC: Instructions on what to do if a fake email is detected.
You can verify if these records exist by running a TXT Record Search in our DNS tool. If you don't see them, contact your hosting provider immediately to set them up.
Conclusion
Don't let technical errors cost you clients. Before you send your next big pitch, take 30 seconds to audit your domain health.
Is your email setup secure?
